Bill Schoen

Bill Schoen is a 40-year veteran of marketing and communications with a long-history of working with public and private schools at the secondary and post-secondary levels.

Schoen brings a wealth of expertise and training that assists clients in understanding the importance of effective communications - during day-to-day activities and when crises happen, too.

With a keen understanding of schools and their various target audiences - board members, students, faculty, staff, parents - Schoen is able to integrate marketing/communications principles and practices into tailored deliverables designed especially for school district and their specific needs.

Utilizing strategies and resources that enhance messaging for print, digital, broadcast and social media platforms, Schoen works with district leadership to craft communications that are specific to each situation with an understanding of district priorities and their target audiences.

Schoen's experience spans some 40 years serving education, healthcare, social services, community non-profits and other sectors in developing effective outreach programs, writing grants and training clients in the art and science of effective communications.

A graduate of the University of Scranton with a Master's degree in Human Resources Administration and an undergraduate degree from Marywood University in Public Relations, Schoen leverages years of experience with sound educational training to assist clients in developing effective communication strategies for all situations.